Let’s keep on dealing with stereotype impression!

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Let’s keep on dealing with stereotype impression!

The presentation given to the Montreal-China trade mission team by Orchimedia’s founder and president—Chia-Yi Tung raised the issue of stereotype impression. About stereotype impression, we need to face this:

To show the influence of stereotype impression on brands, we used a region in China as an example. The region has been unfairly stereotyped in China for decades, though this misperception is changing in modern China. Our intention to use this example is to show how to deal with this subtle psychological status that should not exist while branding, not to justify the wrong perception.

As a company that bridges Quebec and Chinese companies, Orchimedia has the duty to flush away all pre-existed stereotyped impression at the first step. We know it is important to incorporate awareness education on cultural differences, behaviors in our intercultural training, so to pave the way for a better mutual understanding. To stereotype impression, let’s keep on fighting with them without stops!

See Chinese Below:

消除刻板印象,不止步,不停息!

在周五致中国-蒙特利尔商务团的演讲中,欧奇品牌咨询公司创始人和总裁董家宜女士触及了一个十分敏感的关于刻板印象的问题,于此,我们太多想说:

演讲中,为了说明刻板印象对品牌的影响,董女士举了中国的一个地区作为案例。这个省份,在过去的中国曾被不公正的对待着,中国其他地区的民众对其有着不正确的刻板印象,当然,在当代中国,伴随着中国各方面的快速发展,人们的认识也在逐日提升。我们引用这个例子,想告诉大家做品牌与刻板印象抗争的难处及问题,并非刻意支持或者证实这种不正确的观念。

作为一家桥接中国和魁北克的公司,我们有一个很重要的使命,即帮助两方在第一时间移除预先存有的错误的观念,或者说刻板印象。我们知道意识方面的教育在此显得及其重要,我们也会一如即往得在我们的跨文化传播培训中囊括意识层面的关于文化差异,行为差异的教育,以此促进双方更善意和更理性的理解。消除刻板印象,从未止步, 绝不停息。

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Chinese proverbs Orchimedia initiative20151023_092153