Direct flight opportunity: Chia-Yi Tung talks about Quebec and China
With the launch of Montreal – Beijing direct flight, Chinese market is at Montreal and Quebec’s doorstep. Chia-Yi Tung, Orchimedia’s founder and president, is honored to talk about the opportunity with Metro Journal. See Original Report
In the past years, Chinese market has long been ignored by Quebecers. In the interview, Ms. Tung says that Quebec has a unique and appealing image to China, as well as all the resources to attract Chinese market.
The direct flight will bring a large number of Chinese to Montreal: Chinese tourists, investors, overseas students and immigrants. However, one should not forget that the Chinese market is more than the market across the Pacific Ocean and it is also about Chinese audience in Canada.
Ms. Tung also says that with the influx of Chinese, it is important for enterprises or organizations to attract and approach the immense market in a Chinese way, which is more than a simple translation: an adaptation to the culture.
Orchimedia is a Montreal based marketing consultancy specialized in intercultural communication, China branding and Chinese digital marketing. Being in the industry for more than 10 years, Orchimedia commits to deliver the best practice to connect your business with Chinese audience living abroad and in China.