Expansion solution BRAND YOU TO CHINA TM Did you know… The iconic Coca-Cola brand was once known as 蝌蝌啃蜡, an idiom roughly translated as “Tadpole Eats Wax” in Chinese, an appellation coined by their Chinese distributors? This unpopular name proved to have an enormous impact on...
Biz Development “Guanxi+”
GUANXI+ TM Are you looking for reliable business partners in China? Orchimedia’s brand new service Guanxi + may be exactly the solution you need! We understand that developing and maintaining high-quality networks are vital to businesses. Guanxi + offers a comprehensive solution to solve...
our know-how and interpersonal skills
Marketing + Communication + Web + Asia = Our expertise Creativity + Cultures = Our passion Since its creation in 2004, Orchimedia’s mission has been to promote Canadian companies on an international level: we are your stepping stone into Asia. Whatever the industry, size or target market of...
Strategic brand image
Client: Cirque du Soleil The promotion of brand-equity Before choosing to partner with Orchimedia, the Cirque du Soleil already had a presence in Asia for many years. However, its brand positioning was confusing, sometimes even missing and indistinguishable. Some Asians believed that Cirque du...
New positioning in China
Client: Canadian Fur Council A better positioning for an optimum return on investment The Canadian Fur Council is a national not-for-profit organisation that represents Canada’s entire fur industry, thus one of its missions is to support the national and international marketing and promotion...
China, Taiwan and Japan marketing research
Clients: Sid Lee + Adidas Specific expertise adapted to your needs Adidas Originals, which owns the street wear brands Adidas, Reebok and Taylor-Made-Adidas Golf, called on Sid Lee in 2008 as a global design agency. Getting such a major international account was an excellent acquisition for...
Intercultural communication
Client: Camoplast Solideal Creation of synergy for better productivity Following the acquisition of a Korean company, Camoplast (headquarters located in Quebec) experienced some difficulties fully integrating the Korean personnel. Integration difficulties can indeed lead to failure in mergers...
