Whether for exportation or importation, Asia has become a major player that cannot be ignored: the economic weight of countries such as China, Japan and Korea disturbs the world order. This region is also a major source of opportunities. In order to fully benefit from these, Canadian companies...
Ethnic marketing
The Canadian cultural mosaic is currently transforming The proportion of visible minorities is getting larger and larger: from 2001 to 2006, its growth rate was five times higher than that of the whole population. This growth is partly due to a higher birthrate and above all to a growing...
