Client: Cirque du Soleil The promotion of brand-equity Before choosing to partner with Orchimedia, the Cirque du Soleil already had a presence in Asia for many years. However, its brand positioning was confusing, sometimes even missing and indistinguishable. Some Asians believed that Cirque du...
New positioning in China
Client: Canadian Fur Council A better positioning for an optimum return on investment The Canadian Fur Council is a national not-for-profit organisation that represents Canada’s entire fur industry, thus one of its missions is to support the national and international marketing and promotion...
China, Taiwan and Japan marketing research
Clients: Sid Lee + Adidas Specific expertise adapted to your needs Adidas Originals, which owns the street wear brands Adidas, Reebok and Taylor-Made-Adidas Golf, called on Sid Lee in 2008 as a global design agency. Getting such a major international account was an excellent acquisition for...
Intercultural communication
Client: Camoplast Solideal Creation of synergy for better productivity Following the acquisition of a Korean company, Camoplast (headquarters located in Quebec) experienced some difficulties fully integrating the Korean personnel. Integration difficulties can indeed lead to failure in mergers...
Cultural support in Asia
Client: Productions J Celine Dion’s 2008-2009 Tour “Taking Chances” As part of Celine Dion’s world tour, Productions J was commissioned to film Celine Dion during her shows, as well as with her team, her family and her closest friends, everyday for the duration of the tour in order...
Ethnic groups: a growing reality
Client: Organzo A head-start in ethnic marketing Located in Mont St-Hilaire in Quebec, Organzo is specialised in the production and distribution of Asian vegetables to the US and Canada. Aware of the fact that ethnic minorities currently account for 31% of the population of North America,...
