Would you like to do business in Asia? Are you planning a trip there soon? If you have any questions or worries, the Orchimedia team can help you. Thanks to our Asian market expertise, our team can assist with advice and guidance, information and recommendations that will be appropriate to...

For a head start on your competitors The success of exploring new markets depends mainly on the understanding of the target market. This is particularly true in an international environment where the cultural variable distinctly influences purchasing behaviour and habits. The assumption that...

Emphasize your assets The art of seducing, conquering and ensuring the loyalty of a multicultural clientele requires a personalised and tailored marketing strategy. To succeed, you must present your product/service to a consumer that does not speak your language and who does not necessarily...

Branding strategy In Asia, an image speaks more than 1,000 words The globalisation of markets complicates the competition that companies are faced with. It is now impossible to compete on price in countries like China or India. In addition, foreign competition within many Asian countries is...

Stand out from your competitors Brand positioning varies depending on consumer and competitor expectations and thus differs from one market to another. The consumer associates certain functional and symbolic characteristics with each brand, which leads him to identify with one instead of the...

E-Commerce, Mobile and social networks Asians cannot live a day without them At present, China has 457 million Internet users of which a third (160 million) are frequent online buyers. In addition, among the 900 million Chinese cell phone users, a third (300 million) are connected to the...