Emphasize your assets The art of seducing, conquering and ensuring the loyalty of a multicultural clientele requires a personalised and tailored marketing strategy. To succeed, you must present your product/service to a consumer that does not speak your language and who does not necessarily...

Branding strategy In Asia, an image speaks more than 1,000 words The globalisation of markets complicates the competition that companies are faced with. It is now impossible to compete on price in countries like China or India. In addition, foreign competition within many Asian countries is...

Advertising design and cultural adaptation Two essential parts of our design process The skilled Orchimedia team is composed of intercultural communication strategists and advertising design and production specialists. Our mission is to get your brand noticed by the target consumers and we...

Content: best practice for referencing Copywriting catchy texts in Chinese, Japanese and Korean to captivate and convince your audience No matter the media you use, it is primarily with words that you will succeed in making your point. This is why particular attention should be paid with...

Design based on visual and cultural preferences Whether for a brochure in Japanese or a PowerPoint presentation in Korean, we excel in all elements of graphics, that is to say shapes, colours, Latin and Asian typography, in order to create strong and convincing images for your advertising...

Reach your goals without fail The media habits of Asians (here and abroad) are different from those of Quebeckers. This knowledge helps our team increase the return on each dollar invested to reach them. With regard to the goals and targeted sectors, Orchimedia will suggest the optimal media...

PR 2.0, cultural events and international conferences in Montreal Recommend on Facebook Buzz it up Share on Linkedin Tweet about it Subscribe to the comments on this post Print for later Bookmark in Browser Tell a friend

Cross-cultural awareness Do you know that you must never give a clock to a Chinese person as a gift? The way a Japanese person looks at a business card, the appropriate topics of conversation to bring up with someone from Taiwan, for example, are cultural protocols to which attention must be...