Branding

Branding strategy

In Asia, an image speaks more than 1,000 words

The globalisation of markets complicates the competition that companies are faced with. It is now impossible to compete on price in countries like China or India. In addition, foreign competition within many Asian countries is strong. A corporate identity that is elaborated to gain recognition and to set you apart from your competitors will prove to be a precious asset, consequently entrust it to experts!

A brand that is well-perceived here will not necessarily be seen in the same way elsewhere, particularly in markets that are as far from Asia geographically as they are culturally. In branding, a simple translation of the corporate brand cannot capture its essence and even risks carrying a negative connotation.

Our expert advisors ensure quality services for the design and adaptation of a corporate identity, product/service brand, logo, slogan and hallmark that will create the desired impression for your Asian consumers and that will reflect the intended positioning.

Our commitment:

• Analysis and recommendation of innovative names (company name, product/service brands), that are simple to pronounce and to remember for the target consumers;
• Brand association with elements that are positive for Asians with respect for your positioning objectives and coherent with your global image;
• Graphic design of the logo and communication tools while respecting the visual preferences of Asian cultures (example: Asian character fonts, shapes, colours, etc.);
• Protection of your intellectual property and registration of the trademark in Asia (working with local law firms).