China Internet and mobile strategy
E-Commerce, Mobile and social networks
Asians cannot live a day without them
At present, China has 457 million Internet users of which a third (160 million) are frequent online buyers. In addition, among the 900 million Chinese cell phone users, a third (300 million) are connected to the Internet. Traditionally, Chinese people socialise a lot: most have up to three social networking accounts and spend about three hours per day on the net (more than anywhere else in the world).
This China, that is very consumer-based and above all adept with new technology, does not cease to amaze: the actual size of online commerce in China already rivals that of the US, and thus will quickly stretch far ahead thanks to the unimaginable speed of the growing middle class.
So, what does it take to benefit from all these opportunities? Create an official profile of your brand on Facebook or optimise your key-words on Google? These methods are unfortunately not useful, because neither Facebook nor Google are present in China.
However, Orchimedia can help you establish your Web and Mobile strategy in order to conquer China through the web!
