China, Taiwan and Japan marketing research

Clients: Sid Lee + Adidas

Specific expertise adapted to your needs

Adidas Originals, which owns the street wear brands Adidas, Reebok and Taylor-Made-Adidas Golf, called on Sid Lee in 2008 as a global design agency. Getting such a major international account was an excellent acquisition for the AAPQ member agency. In order to assure its global success, the company needed to enlist an Asian expertise partner for each of its mandates.

To this end, Orchimedia was responsible for the markets in Asia. Over the years, our intercultural advice has helped the client to better understand the behavioural differences of young Asian consumers. Our team also carried out a lot of market research and filming in Tokyo, Beijing, Shanghai and Taipei in order to achieve many global campaigns.

At present, we continue to collaborate on “Adidas is all in” and to contribute to the success of Sid Lee and its client internationally.

Photo credit Freshnessmag.com