Social media in China
Social networks in Asia, as in the West, are very popular
There are several Chinese networking sites that are greatly successful due to the size of the Chinese population.
A good understanding of the Chinese Internet is thus essential to break through that market. Chinese and Canadian cultures are very different, which is why it is important to adapt the message to correctly transmit the image that needs to be projected.
One in three Chinese people (457 million) are now connected to the Internet and 92% of them frequently visit social media. 60% of Chinese Internet users access mobile Internet using smart phones. There are 900 million cell phones in circulation in China. It is notable that cell phones in Asia have many applications that have not yet been developed in North America, such as making purchases or using public transport from your cell. Today, the Chinese prefer to navigate the Web from their cell phones than from their computers; sales of computers have actually been surpassed by sales of cell phones.
With regard to social networks, the Chinese equivalents of Western media such as Facebook or Twitter are much more popular. The same goes for Baidu, the Chinese version of a large search engine comparable to Google, as well as for the local versions of Youtube and eBay (respectively Tudou and Taobao).
If you want to increase your online credibility and increase the portion of your Chinese audience, we can help you develop a strategy, set up an official page for your brand as well as manage and guide your community on a daily basis, so wait no longer to contact our China and Asia experts.
