Ethnic groups: a growing reality

Client: Organzo

A head-start in ethnic marketing

Located in Mont St-Hilaire in Quebec, Organzo is specialised in the production and distribution of Asian vegetables to the US and Canada. Aware of the fact that ethnic minorities currently account for 31% of the population of North America, Organzo approached Orchimedia with the objective of increasing its visibility and promoting its products within North America’s Asian communities.

This cultural diversity accounts for a growing demand for food and specialised products. In order to seize this great opportunity to help the client increase its market share, Orchimedia created a multicultural campaign in seven Asian languages and in two formats (printed and online).