Social media in Japan
The segmentation of social networks into sub-groups
ensures that the networks reach a more and more precise public
The population of Japan, associated to a particular culture, has enabled the hatching of networks that, on the whole, are only used by the Japanese
The major players such as Facebook are hardly used in this country and are disregarded in preference of sites such as Mixi, Gree and Mbga. Mixi, which allows a user to open an account by providing a Japanese cell phone number, currently has over 21 million users. Gree, which is aimed at the young, has recently become the most popular social network in Japan with 21.25 million registered users. The success of certain social media is linked to the considerable interest that the young Japanese have in video and online games. Mgba (Mobage Town), the leading site in this regard, is one example of these social media that target a very specific audience and that achieve success. In comparison, Facebook is used by less that 2 million Japanese.
The weak popularity of Facebook in Japan can be explained partly because Mixi and Gree have functions that are very similar to those offered by the American giant. The Japanese adaptation of Facebook however, is not enough to convince the young to use this network. Mixi and Gree, being Japanese products for the Japanese, understand more the tastes, customs and interests of its users. It is thus normal that these networks are more popular in Japan.
Several communities are created within these social networks based around specific interests. Each network has its own audience that is often specifically targeted: clerical workers, women, young people, fans of online gaming, etc. As a result, it is important for companies wishing to communicate with their consumers to establish a presence on all major social networks. This allows them to further understand potential customers and to create loyalty among their current customers.
If you want to increase your online credibility and increase the portion of your Japanese audience, we can help you develop a strategy, set up an official page for your brand as well as manage and guide your community on a daily basis, so wait no longer to contact our Japan and Asia experts.
