How you were left behind by your competitors?
How you were left behind by your competitors ? One possible answer is SPEED.
It is not hard for you to notice from a simple stroll on the streets that Canada is a very diverse country. Statistics shows that one in five people in Canada were born in a foreign country, and immigrants will contribute to higher population growth in this country. Let alone the number of population, 60% of the immigrants aged 25 – 54, which makes them golden consumer group.
Statistics has proven that this group of people cannot be ignored. From marketing aspect, they are valuable consumers that brands should think about and try attract for further sales growth. Although most companies are still hesitating about the market, some big players are on their way to shine themself from competitors.
(Huggies, a brand from Kimberly-Clark, opened their Chinese Weibo account)
Except for two brands mentioned above, FMCG brands like Listerine, Aveeno, etc have taken their initiative in multicultural marketing. Auto giant Buick made a Chinese commercial for Chinese living in North America region. Their strategies, as you may notice, are more than translation, they are full strategic marketing plans !
They are on their way, how about your brand ?