Jack Ma’s Single 11 rocks again! The new record of $14 billion!
(Image from Sina Technology, Jack Ma on “Single 11” press release)
Beyond all doubts, the final sales for the Chinese crazy shopping festival end at US$14.32billion(RMB 91,217 billion) in current currency rate. The number is twice the sales of 2014 U.S Thanks Giving online shopping spree.
Created by Jack Ma, the “Single 11” has become one of the most important festivals in China. Jack Ma profoundly understands psychograph of sophisticated Chinese consumers. He understands that Chinese shoppers value brands and products quality, prefer oversea products and seek for the best value of products and prices, as a result, Jack Ma puts more efforts in connecting global retailers and enterprises to participate in the Chinese shopping carnival. As for this year, his effort is completely paid off by the new sales record.
Within just 12 minutes started from the shopping day, the sale reached US$1.56 billion. The number just roared as below:
Among the final sales, 68.67% of them are made through mobile devices.
No doubt, China has gone digital and e-commerce ! How about you?