Why Adaptation Can Lead to A Successful Multicultural Marketing Strategy?

Home / Why Adaptation Can Lead to A Successful Multicultural Marketing Strategy?

A simple twist of language brings familiarity, but adaptation of strategy creates trust and intimacy between business and its consumers.

 

The importance of multicultural marketing cannot be emphasized more in Canada. After all, the migratory population increase contributes to 2/3 of the total Canadian population growth.

Chinese is the largest visible minority group in Canada and represents the largest Asian population in the U.S. Although born or grew up outside of China, a great number of Chinese Canadians or Chinese Americans still keep their original custom, tradition and habits.

To expand your domestic market growth, adaptation helps:

1

Adaptation digs out the right message to convey

2

Adaptation ensures the message to spread through targeted channels

3

Adaptation develops a new strategy

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